The Importance of Business Support Networks

Having defined what a business support network is and explained how to build one effectively, I now want to consider the importance of having a support network – and choosing the right people to spend time with.

Be inspired

By meeting new contacts – and strengthening existing connections – you could be exposed to new ideas, new opportunities, or even new business partnerships.

This is especially key today, when the business world is changing so fast.

It’s never been more important to be innovative and think outside-the-box, or to be open to trying new things. Forge connections, share ideas, and watch your own business know-how grow as a result.

Raise your business’ (and your own) profile

A business support network is a fantastic opportunity to market your business.

Whether you’re looking for customers or simply want to be known as a player in your industry, the best way to get movers and shakers to notice you is to get out there and meet them.

Your Support Network is important for getting your business message out there. Photo Priscilla-du-Preez Unsplash

Get information

Building a business support network not only gives you the chance to talk, but also to listen.

Use your support network as a fact-finding mission: find out all you can about other members, their businesses, and how they’re navigating any challenges. Ask questions, find out people’s opinions, and get to know the state of play in your industry. It’s all valuable information that’ll ultimately strengthen your business.

Pinpoint people you’d like to talk to and conduct background research before you e-meet. Where do they work? What’s their job history? Are there any news stories about their company that could indicate successes or challenges? By doing this groundwork you’ll be armed with talking points, enabling a conversation that’s beneficial to you both.

Find support

While it may not be as widely talked about, a hugely important part of a support network is to simply socialise with like-minded people.

Running a business can be demanding, stressful, and even isolating – especially in recent times. Plugging yourself into a business community can really help you blow off some steam.

You’ll have the opportunity to make true friends and establish a support group that understands what you’re going through. And conversely, you’ll be able to offer support to other business owners in need of a friendly ear.

It’s not always easy to find the time to build a support network, but during these challenging times, it’s more important than ever to reach out - if not to be inspired, then at least to keep up those social interactions.

Look out for the last blog in this series – “What are the benefits of business support networks?”

If you need further information about this approach, or any other resilience topic, please contact russell@theresiliencecoach.co.uk.