The Benefits of having a Purpose
Having considered the meaning of purpose, how to develop it, and its importance, I want to round off this month’s series of blogs by discussing the benefits.
For those who’ve missed previous blogs this month, here’s a quick recap.
According to the Cambridge Dictionary, purpose can be defined as “why you do something or why something exists,” or “the feeling of knowing what you want to do.”
This doesn’t just relate to your career - it’s also about what you believe in, what you value in life, and what motivates you.
To develop purpose, you should constantly:
Clearly understand the importance of purpose – this is the first step in creating it for yourself.
Reflect on what matters - creating themes and values which will inspire a sense of purpose.
Apply values in life - embrace your values to give you a deeper sense of purpose.
Create a ‘Personal Purpose Statement’ - this will provide direction and be a constant reminder of what matters most.
Implement your Personal Purpose Statement - live and breathe it daily, and consider how all your actions will help achieve it.
Reflect and change - take regular time out to revisit your purpose statement.
Having a sense of purpose is crucial - both personally and professionally.
It provides direction, motivation, and a sense of fulfilment - impacting everything from mental and physical health to career satisfaction and resilience.
How fulfilled are you at work? Photo Vitaly Gariev Unsplash
So, I’ll now move on to the benefits of purpose.
These include:
Reduced stress - finding meaning in work can buffer against stress and improve overall well-being.
More learning opportunities - a purpose-driven environment motivates employees to learn new skills and expand their knowledge to better contribute to the organisation's goals.
Improved performance - increased employee engagement and motivation translate to better overall performance and productivity.
Stronger brand reputation - companies with a clear sense of purpose are often seen as more ethical and socially responsible, enhancing their reputation and attracting both customers and talent.
Increased innovation - a purpose-driven culture can foster a more innovative and creative environment, as employees are more likely to think outside the box and contribute new ideas.
Enhanced profitability - by attracting and retaining top talent, improving productivity, and strengthening their brand, purpose-driven companies experience improved financial performance.
Positive work culture - purpose creates a more positive and supportive work culture, fostering a sense of community and shared values among employees.
I hope you’ve enjoyed this latest series of blogs.
If you need further information about these approaches, or any other resilience topic, please contact russell@theresiliencecoach.co.uk.