What is the Meaning of “a force for good”?
In today’s modern and competitive world, it’s essential for businesses to stand apart from their competitors and make the best impression they can.
But there are so many ways to do this, that they often end up in a minefield of possibilities and can lose their focus and, in turn, their true value proposition, purpose, and value.
Leading US business commentator David Cooperrider once simply said: “business must be a force for good in the world.”
Whilst I’m sure you may all have heard the phrase “force for good,” have you ever stopped to think about its true meaning and value in business development.
So, this month, for my latest series of blogs considering resilience and all the associated business factors, I want to explore the meaning of ‘a force for good,’ discuss how to develop it and then consider its importance and benefits in business growth.
Starting at the beginning, what does it mean?
Search engine Lugwig.Guru states: “you can use it to refer to a person, group, or movement that brings positive change or has a beneficial impact on something, such as the environment or society.”
The search engine gives the example “they are a force for good in our community, providing meals and housing to those in need."
The phrase is made up of three essential elements.
In this context, “force” means something with power or influence – not just physical strength, but the ability to make a significant change or impact.
Next, “for” indicates support or favour – meaning that the “force” is directed positively, aiming to benefit or help.
Finally, “good” refers to positive outcomes or beneficial effects.
So, pulling the phrase together as a whole, “force for good” can be summed up as something which actively creates positive change and contributes positively to a situation.
What impact is your business having on your local Community? Photo Mauro Mora, Unsplash
By adopting this phrase, you’re not only describing the positive impact, but also implying a sense of active, powerful contribution and a moral commitment to doing what’s right.
Research by global media company Forbes - focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle - recently revealed that employees including company leaders and knowledge workers want businesses to be “a force for good” in three key ways.
Firstly, for “me” as a person by actively investing in their well-being, reflecting their values and helping them flourish in mind, body and meaningful impact.
Secondly, for “us” as an organisation, by creating and sustaining an effective workplace culture.
Finally, in “the world” by stepping up, encouraging dialogue, speaking out and making a real impact through their leadership as a business leader on societal issues.
Look out for the next articles in this series – “How to Become a Force for Good,” “The Importance of Becoming a Force for Good,” and “The Benefits of Becoming a Force for Good.”
If you need further information about these approaches, or any other resilience topic, please contact russell@theresiliencecoach.co.uk.